In August of 2022, Bailey started as the Digital Ads Specialist on the award-winning, innovative WisDems digital team. While beginning to learn the ins and outs of ads trafficking, she took her writing strength beyond list acquisition and social media copy to complete special assignments for online fundraising events. In less than three months, Bailey was able to secure buy-in on two ambitious project pitches, raised thousands of dollars, and stumped Mark Ruffalo at Marvel trivia.
Copy Writing: List Acquisition and Social Media Ads
Gubernatorial challenger Tim Michels and Florida governor Ron DeSantis held a rally in Green Bay on the day of a highly anticipated Packers game against their century-long rival, the Chicago Bears, and shortly before kickoff to boot. Bailey was quick to capitalize on this cultural blunder, pitching a graphic to a department designer to get this copy package running on gameday.
List acquisition emails came naturally to Bailey, who wrote three of her most successful pieces in the span of a week, tapping into the feminine rage that carried the blue wave of the cycle. Reflections were made on America’s Worst Senator.
Special Projects: Digital Fundraisers and Creative Pitches
Bailey was still new to the WisDems team when planning for the highly-anticipated crossover event between the casts of “Veep” and “The West Wing.” In addition to ad copy, Bailey wrote interactive pre-show content to engage donors before the show. The event was a smash hit, raising over $600,000 and winning the 2023 Reed Award for Best Virtual Fundraising Program.
The fundraising event with Marvel Cinematic Universe cast members was another smash hit. This time, Bailey was more involved in the project, writing two parts of the show that entertained trivia-minded fans before pivoting back to the mission at hand: combatting radical ideology and winning an election.
Once a workflow was established with day-to-day writing assignments, Bailey decided to hit the ground running with innovative projects, immediately achieving buy-in from higher-ups in the department.
One was CORE, a project that sought to partner with student athletes representing Wisconsin as ambassadors for their communities. The other was POLUS, an exercise in messaging and targeting focused on communities at elite colleges and tech companies.
Bailey Rose Boyle 