One of Bailey’s advanced classes included a series of group exercises to advertise well-known products, leading to an individual final project: designing and executing a multimedia campaign for a local Wisconsin business of the student’s choice. The class was taught by Senior Lecturer Joette Rockow.
Final Campaign: Good Land Wing Co.
This campaign was comprised of a creative brief, a radio script, print media, OOH (out of home) designs, and social media elements. It took over a month to complete with only one round of feedback. Although the project was for practice and did not require contact with the business of choice, Bailey chose to reach out to Good Land Wing Co. for their brand guide to make the campaign as authentic as possible.
Unfortunately, Good Land Wing Co. did not survive the COVID-19 pandemic.
The final grade on this campaign was an A.
Group Assignment: Bose and Newtons
*This was a group assignment completed with Madeline Lopez and Keairra Ryles.
Rather than one cohesive campaign, the early assignments of the semester focused on designing and executing various assignments based on a collaborative creative brief and SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis.
The final grade on this assignment was A.
Bailey Rose Boyle 